If you were to invest in a nice roadside billboard for your business, having the billboard in the middle of a secluded forest wouldn't make much sense, would it? Website marketing works the same way. Having a professionally designed website is the only the first step. Your website must be marketing so that potential customers reach your website.
For a professional website to be effective, everyday you need to have a consistent and growing number of visitors reaching your website.
Rather than just being anybody, these visitors (referred to as traffic in the internet marketing world) need to be people who have an interest in your product. These are referred to as "qualified visitors."
There needs to be methods of, not only increasing sales through your website, but for building an ongoing relationship with your website visitors.
Visitors may not be ready to purchase the first time they visit your website. But if you have reliable ways of keeping in touch with them, they may purchase products at a later time.
Website Metrics Management
Web metrics is the useful marketing-based information that can be collected as people visit your website. Web metrics are collected behind the scenes in the code of your website, if your site has been designed and configured correctly.
A powerful metrics program will allow you to significantly decrease your advertising expenses, while at the same time, increasing your leads and sales revenue. This is true whether you are spending a $100 or $100,000 on advertising a month.
Many business owners set up a website statistics program, which comes free with most hosting accounts, or set up a Google Analytics campaign. While these strategies can give you some useful information, they fall short of what can be achieved through a custom designed, fully integrated website metrics program.
Here is just some of the knowledge you can gain from a more powerful, custom-made metrics program designed by VisionRise Marketing:
What word usage customers are using to find your services.
What customers are looking for, but isn't available or highlighted, on your website.
Exactly what marketing source a customer originated from before making a purchase, whether it's a keyword typed in, another website, a specific advertisement, or some other source.
Where in your website (specific page and specific location within a page) you are losing the attention of potential customers and missing out on potential sales
Which headlines, sales texts, photos, graphics, and design elements are the most effective.
Which advertising methods are attracting shoppers who are not making purchases - this lets you know what advertising methods truly deserve your advertising dollars.
Much of this vital information can be tracked within your website. If your metrics program is designed properly, this information can also be tracked when a customer calls you and completes a sale, a customer sends you an email, a customer creates a support ticket on your website, a customer initiates an online chat, or when you receive a walk-in visit from a customer.
This knowledge gained from a custom designed metrics program can be used in the never-ending, ongoing process of improving your website design and sales presentation.
Even more importantly, unlike most businesses, when you know what marketing sources are working for you, you know precisely where to spend your advertising budget instead of throwing your advertising dollars into the dark.
The knowledge gained through a powerful metrics program can be used, not only to make necessary changes to your website, but also to redesign other aspects of your business to meet the true desires of your customers. This can include your print advertisements, radio/TV commercials, your sales presentation, billboard campaigns, and more.
For both online and offline marketing, a custom web metrics program can be the most powerful method of gaining crucial knowledge about the psychology, objections, motivations, needs, and wants of your customer, enabling you to have an edge over your competitors and increase your sales revenue.
Of course, VisionRise Marketing handles the complicated task of setting up and managing a custom metrics program for your business needs. We simplify the metrics knowledge gained in a way that is easy to understand. Using our years of marketing experience, we make simple suggestions to help you better manage your advertising budget, improve your sales presentation, and improve the effectiveness of your website.
For the small, medium, or large business, a custom metrics program from VisionRise Marketing is an affordable yet powerful strategy to take the guesswork out of your marketing efforts.
Along with your input, through competitive analysis and industry research tools, we give you the extra information needed for successfully marketing your website. We create affordable marketing strategies which are specifically tailored to your unique business and budget. Through a customized marketing approach, you will reach the customers you need to build your client base and increase revenue.
VisionRise Case Study
One of our clients, a private consulting firm, was spending over $9000 a month in advertising using various mediums such as pay per click campaigns, print advertisements, paid directory listings, and brochure campaigns. By installing and managing a custom web metrics program in this firm's website, we were able to see which specific advertising methods were effective.
For example, when a customer called, we were able to tell exactly which search engine this customer originated from and what keyword they used to find our client. Or if they responded to a print ad, we were able to see which ad from which specific magazine attracted the customer. This customer knowledge allowed our client to drastically cut advertising costs of methods which were ineffective and to increase spending into effective methods. Over a year's time, we were able to cut our client's advertising costs by 40% and increase their revenue by 30%.